We are a strategy consultancy, that transforms businesses for the better.
Our work is global, but we're based in London, New York and Amsterdam.
Created in 2009, Butterfly has been on a mission to create better strategies rooted in emotional connection while disrupting the path to innovation.
Despite an ever-changing world, one thing has always been clear to us and remained at the heart of our proposition: to get great thoughts and strategies you need to start with people.
The Butterfly Impact
Emotional
Intelligence
Over a decade has taught us to not just listen; we search for meaning in what people say to identify ways to have a positive impact on people’s lives.
Rigorous Imagination
Our relentless curiosity drives us to discover unexpected and creative possibilities that disrupt how you think and what you do.
Tangible Ingenuity
We make the impossible feel real by distilling complex challenges into vivid strategies that have transformational impact.
Brave Optimism
Our futures are intertwined. Our trusted partnerships and bespoke approaches give us confidence to embark upon new ventures.
Who we work with
80%
Repeat Clients
90+
Clients
900+
Projects
8+
Sectors
50+
Countries
We see ourselves as the catalyst that can galvanize people and businesses into action. When we partner, the unimaginable becomes less daunting, and new ventures and possibilities emerge to create impactful growth.
We work across a wide range of sectors such as Food & Drink, Beauty & Personal Care, Pharma & Wellness, Hospitality, Retail, Finance, Automotive, Luxury, and more. We’ve worked across the world, from Argentina to Zambia. We’re proud of the clients we get to call partners, many of whom we’ve been working with for years.